What is BIMI?

BIMI stands for Brand Indicators for Message Identification. This new feature allows your recipients to see your logo next to your incoming email in their inbox. It’s a new standard that allows you to support your visibility and prevent fraud by senders. Requirement for BIMI: 

The requirement for BIMI is that organisation must be at a DMARC policy of p=quarantine; pct=100 or p=reject to implement BIMI. It is complementary to DMARC and it gives companies a reason to set up DMARC.

Does Gmail use BIMI? Google now offers support for the BIMI standard in Gmail to encourage brands to implement DMARC. BIMI (Brand Indicators for Message Identification) is an email authentication standard that enables brands using DMARC to validate ownership of their corporate logos and securely transmit them to Google. While BIMI promises more trust for subscribers and email senders, support is still limited. As of October 2020, the official BIMI adoption chart shows that: Yahoo!, AOL, Netscape, Fastmail, and Google are currently in the BIMI pilot. 

What Does BIMI Mean for You?

BIMI can help recipients recognize and trust your brand in the inbox. This trust leads to fewer unsubscribes and spam complaints, which can play a big part in boosting your deliverability.