{"id":1188,"date":"2021-06-09T10:39:55","date_gmt":"2021-06-09T10:39:55","guid":{"rendered":"https:\/\/prodmarc.com\/knowledge\/?p=1188"},"modified":"2023-01-31T07:34:23","modified_gmt":"2023-01-31T07:34:23","slug":"what-is-bimi","status":"publish","type":"post","link":"https:\/\/knowledge.progist.net\/index.php\/2021\/06\/09\/what-is-bimi\/","title":{"rendered":"What is BIMI?"},"content":{"rendered":"<p><strong>BIMI&nbsp;<\/strong>stands for Brand Indicators for Message Identification. This new feature allows your recipients to see your logo next to your incoming email in their inbox. It&#8217;s a new standard that allows you to support your visibility and prevent fraud by senders.&nbsp;<strong>Requirement for BIMI:<\/strong>&nbsp;<\/p>\n<p>The requirement for BIMI is that organisation must be at a DMARC policy of <i>p=quarantine; pct=100<\/i> or <i>p=reject<\/i> to implement BIMI. It is complementary to DMARC and it gives companies a reason to set up DMARC.<\/p>\n<p><strong>Does Gmail use BIMI?<\/strong>&nbsp;Google now offers&nbsp;support&nbsp;for the&nbsp;BIMI&nbsp;standard in&nbsp;Gmail&nbsp;to encourage brands to implement DMARC.&nbsp;BIMI&nbsp;(Brand Indicators for Message Identification) is an email authentication standard that enables brands&nbsp;using&nbsp;DMARC to validate ownership of their corporate logos and securely transmit them to Google.&nbsp;While&nbsp;BIMI&nbsp;promises more trust for subscribers and email senders,&nbsp;support&nbsp;is still limited. As of October 2020, the official&nbsp;BIMI&nbsp;adoption chart shows that: Yahoo!, AOL, Netscape, Fastmail, and Google are currently in the&nbsp;BIMI pilot.&nbsp;<\/p>\n<p><strong>What Does BIMI Mean for You?<\/strong><\/p>\n<p>BIMI can help recipients recognize and trust your brand in the inbox. This trust leads to fewer unsubscribes and spam complaints, which can play a big part in boosting your deliverability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIMI&nbsp;stands for Brand Indicators for Message Identification. This new feature allows your recipients to see your logo next to your incoming email in their inbox. It&#8217;s a new standard that<\/p>\n<p><a href=\"https:\/\/knowledge.progist.net\/index.php\/2021\/06\/09\/what-is-bimi\/\" class=\"more-link\">Continue Reading<span class=\"screen-reader-text\">What is BIMI?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[30,32],"class_list":["post-1188","post","type-post","status-publish","format-standard","hentry","category-bimi","tag-bimi","tag-bimi-records"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":1,"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"predecessor-version":[{"id":3011,"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/posts\/1188\/revisions\/3011"}],"wp:attachment":[{"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowledge.progist.net\/index.php\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}